Rügenwalder Mühle TVC "Family"
The 2013 campaign for Rügenwalder Mühle focuses on the people who produce the famous German sausage, ham and coldmeat products.
Two TV commercials introduce main players at Rügenwalder and invite the viewer to learn more on the internet. Scanning QR-codes on product packages will launch up to 10 internet image films which give insight into product development, meat selection and purchase, production processes, customer service, and the family business that Rügenwalder has been since 1834.
The campaign aims to familiarize consumers with the "Rügenwalder family", a personable, loyal, and very close-knit group of people who love doing what they're doing.